About Company

Rome was not built in a day

It had perhaps taken centuries. To begin with Rome was only a conglomeration of a few hamlets; then it became a city state; then a state and finally a vast empire. Anything big and great need many years of hard work, undaunted by any obstacles. With the heirloomof 3 decennium, today, we are one of the top Diamond Companies in Carat-up & a reputed name in small-sized diamonds over a period of 2 decades. We are one of the leading & growing companies in its own niche. We 4 brothers, Mr. Naresh Shah, Mr. Mukesh Shah, Mr. Piyush Shah & Mr. Dilip Shah, laid the foundation of Veer Gems in 1982 & started our journey with the offices at Mumbai & Surat. We nurtured our new baby with our years of industry experiences.

Big dreams come from Small Towns!

Veer Gems is our dream come true, which was weaved in a small town where we came from. We bring in our deep rooted culture, the ethics, trust and worshipping in business. With theseroots we made Veer Gems, a pure mark of trust.

Eternal Sunshine of the Spotless Mind

Everyone wants to live on top of the mountain, but all the happiness and growth occurs while you're climbing it. That's what our journey has also been. We, at Veer Gems, initiated Marketing Affiliates Overseas, in countries like, USA, UAE, Hong Kong, Thailand, Russia, China & Belgium. We started manufacturing small size diamonds in 1991. In 1994-95 & 1995-96, two consecutive years, our Company was honored with the Award for "Outstanding Performance in Exports - Cut and Polish Diamonds". Today, we are a reputed member of Gems & Jewelry Federation (GJF) and Gems & Jewelry Export Promotion Council (GJEPC). We started our first Jewelry brand "AKS" in 2006.

To win without risk is to triumph without glory!

Today, it is entirely managed by the 2nd Generation, highly qualified, bringing in the professionalism of the current era with their deep rooted culture ethics of the family & altogether a new vision for the company.
With our 2nd Generation, came in the glory. When there is no peril in the fight there is no glory in the triumph. Where the world is cutting down on cost during recessions, we took a bold step to start a new factory & with it, entirely a new line of work. It's completely a Technology-driven company, with its own R&D Department. Today, we are strong enough to compete with the giants & approachable enough to support the growing one's. It's a complete demonstration of leadership & faith by our new generation. Without risk there is no faith. Faith is precisely the contradiction between the infinite passion of the individual's inwardness and the objective uncertainty.

Our Approach

One can't connect the dots looking forward; one can connect them only looking backwards. We built trust in 3 decades & it's our foundation. And the same trust connects us to the future. We are committed to our customers & flexible enough in approach. At Veer Gems, we firmly believe in customer-centric approach. Our approach is professional but not rigid & limited to it. We believe in which approach best accomplishes the team's mission, which is customer satisfaction.
"The goal as a company is to have customer service that is not just the best but legendary."

Our Mission

"We look for prosperity for our stakeholders. Customers will be served with the right product, at right time & at a right price with the best customer service. Trust & Quality will be the first consideration in our operations. Corporate activities will be conducted to the highest ethical & professional standards".

Our Vision

"To grow & be a leader in Carat-up & heritagely raise the bar in small-sized diamond. To provide incredible quality diamonds with integral approach. To create success & strive for prosperity for all our customers, our suppliers, our employees & communities in which we live"

Team Work

One piece of log creates a small fire, adequate to warm you up, add just a few more pieces to blast an immense bonfire, large enough to warm up your entire circle of friends; needless to say that individuality counts but team work dynamites. Yes! It's a substantial element and it begins by building trust. The strength of our team is each individual member of Veer gems. The strength of each member is the team of Veer Gems. This team spirit, keeps us ahead in serving the best to our customers & rallying together to make win the each and every team player our company. With our team work we win championships.
T- Together
E- Everyone
A- Achieves
M- More

Creativity & Innovation

Creativity is thinking up new things. Innovation is doing new things. At our premises, both of these go hand-in-hand. For innovation to flourish, we create an environment that fosters creativity; bringing together multi-talented groups of people who work in close collaboration together - exchanging knowledge, ideas and shaping the direction of the future. We believe in adapting to these innovations promptly. To raise new questions, a new possibility, to regard old problems from a new angle, requires creative imagination.

With an eye on latest technology and market trends, we turn our ideas into manufacturable and marketable form. It's a canvas to our stakeholders' imagination.

We believe in - "There's a way to do it better-find it!!"

Customer Service

We don't push our ideas on to customers; we simply want to make what they want.

Customer is the ultimate KING! Our team is more engaged with customers & it brings more clarity on how best a customer to be served. We believe in "Well Done is better than Well Said!!" We make customers & relationships... . Business will follow. We deliver our customers the best they need, more than the best that we can do. Excellency is now a habit.

Our customers experience exceptional service worthy of repeat business & referral. We understand the factors that drive this customer revolution. More than work we enjoy serving our customers.

"We shall serve for the joy of serving; prosperity shall flow to us and through us in unending streams of plenty."

Manufacturing Process

As said earlier, rough diamond itself has no value, except for the manufacturer. It needs to undergo a process to make it a beautiful faceted gem, a sparkling token of love.
Manufacturing can simply be called as a cutting process. This is because cutting is the only factor which is under human control, rest is the nature's game. A rough diamond is carefully planned to cut, which can get the best out of any rough diamond. A good cut can offset a lower color or clarity and vice-versa. A poor cut actually reduces the brilliance, sparkle and scintillations of a diamond.
The decision to cut a diamond in a particular shape is spoken by the natural shape of the rough stone. Incredible amounts of patience, skill and consideration are required to transform the world's hardest material into a beautiful and valuable polished gem.
A cutter must carefully consider the size, shape, cleavage planes and even inclusions when preparing to fashion a rough diamond. The ultimate goal is to end up with the best cut and the most carat weight possible at the lowest production cost. This results in some difficult decisions. Here are the 4 basic steps in cutting a diamond:

Planning stage:

Planning is a decisive step in diamond manufacturing because during this stage the size and relative value of the cut stones that the rough will produce are determined. We have an expert team of all the manufacturing processes - Planners, operations manager, floor manager to look after all these processes. Planner decides where to mark the rough diamond for fashioning it into the best polished diamond. It is a process of lot of considerations like the size, clarity and crystal direction when deciding where to mark the diamond rough.

Cleaving or Sawing

Cleaving and Sawing are the two different processes that come after the rough diamond is planned and marked. Each and every diamond has a different plan on the basis of which it can either be cleaved or sawn. There are different teams for Cleaving & Sawing. A rough diamond needs to be broken into parts. That can be done through either of the method.


This is the step where once diamond is used to shape the other. The two diamonds grinds against each other to shape each other in round shape, agirdling process. It creates a basic outline for a diamond to prepare it for faceting.


Giving diamonds a finishing is also carried out meticulously. One of the crucial stages is blocking. It's crucial because it lays the foundation for the potential of the diamond's performance in the market. The first 17 or 18 facets are made, creating a single cut. For some very small diamonds, the process stops here. Larger diamonds go on to the brillianteering stage. In this process a specialist called a brillianteer, polishes the final facets. It is this stage that will determine how much brilliance and fire a diamond displays. Minor inconsistencies in symmetry and proportions can make the difference between a gorgeous diamond and a dull, lifeless stone. Here, these are taken care of by the team of experts. Bringing out the best polished from the rough diamonds.

Final Inspection

The final step is cleaning the diamonds in acids and examines its quality standards.

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